Daily Current Affairs Quiz PDF of 14th January 2018
Hello Aspirants !! Here are all important current affairs in short notes. With this website at hand, you will get a grip to the entire sphere of the knowledge. The sub sections provide a better introspective to the various genres with an added section for the current affairs to keep you updated to the most.
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Radio has absorbed new technologies and emerged stronger over the decades.
In the decades since, radio has emerged as the ultimate survivor, adapting itself to the tastes of the newer generations of listeners and absorbing newer technologies.
In the 1980s and ’90s, it saw off threats posed by personal video recorders and digital compact discs through a greater emphasis on listener-driven programmes. By the late ‘90s and early 2000s, radio stations were reinventing themselves to cater to niche audiences: There were stations dedicated to specific genres of content — talk radio, punk rock stations.
Relevance of Radio in Today’s World
Radio continues to be useful in their daily life – informing, educating, entertaining and helping to build their capacities. Radio programmes reach people on site.
- UN Radio has been broadcasting on international peace and security issues, and social, economic and health problems at large; these broadcasts are translated into different languages and aired by UN member nations.
- The UN Radio played a useful role in educating people during the Ebola outbreak in Africa; it is now sensitising people about the Zika virus that is spreading Southern America.
- All India Radio (AIR) is one of the largest broadcast networks in the world. Started as Indian State Broadcasting Service in 1930 by the British Government, today it has 415 stations educating and entertaining people in about 23 languages and 146 dialects. AIR’s transmission covers more than 92 percent of India’s landmass.
- Besides disseminating information and educating people about government schemes and programmes, AIR plays a vital role in the fields of agriculture and health. Its contribution to the success of Green Revolution was phenomenal.
- Radio has proved to be of tremendous help during natural calamities when the broadcasts go round the clock without a break.
- During Tsunami in December 2004 that created havoc in Tamilnadu coast and Andaman and Nicobar Islands, it helped coordinate relief effort and guide police, and medical teams and those looking for their near and dear ones.
- Radio dispels rumours and myths spread by anti-social elements during such calamities.
- Audio programmes easily surmount barriers linked to literacy.
- The cost of content production is lower than that incurred on producing visuals this allows cheaper broadcasting in a variety of languages, dialects and creative forms.
Radio is an audio medium and doesn’t have the advantage of visuals. Yet, it survived the onslaught and is flourishing with the advent of FM across the world, developing and developed countries alike such as the United States, Russia, Japan and India.
Community Radio as an Effective Tool in India
Community radio is a type of radio service that caters to the interests of a certain area, broadcasting content that is popular to a local audience.
- Community radio is confined to a small geographical area. It depends on low power transmission covering not more than 20-30 km. radius.
- It serves a community which uses common resources for livelihood, has common development issues and concerns, which are relatively localized, nevertheless connected to national and regional development goals.
- Today, there are more than 180 community radio stations across India, broadcasting in languages like Bundelkhandi, Garhwali, Awadhi and Santhali — tongues that typically find little or no space on television.
- Community radio for Agricultural development
Agriculture has always been a highly knowledge-intensive sector requiring continuous information flow. Farmers’ quest for authentic, credible and usable information from established systems and traditional practices is ever increasing in this fluctuating global environment, to operate efficiently and compete economically.
- Effective extension, education and communication services are probably some of the key strategies for sustaining agricultural growth, strengthening food security and combating hunger and malnutrition.
- Agricultural extension is the vehicle or system for delivering useful information to farmers and assisting those farmers to develop requisite knowledge.
- Experience with ruralradio has shown the potential for agricultural extension to benefit from both the reach and the relevance that local broadcasting can achieve through participatory communication approaches.
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